Patrick Carmody is head of strategy at Thumbtribe (www.thumbtribe.co.za; thumbtribe.mobi; @thumbtribebiz) and spent 12 years at leading communications agencies in South Africa and the UK. His interests lie in local/mobile/social innovation, user-experience design and systems-driven leadership.
Email him at ibom.ebirtbmuht@ydomrac.kcirtap and follow @paddycarmody on Twitter.