Llew Claasen is VP: Marketing at Clickatell.com, an online SMS mobile messaging gateway covering 869 networks in 223 countries and territories. He is a member of the CMO Council advisory board for Africa, the Forum to Advance the Mobile Experience global advisory board, the Customer Experience Board, and Mobile Marketing Association Research and Metrics Committee. Email Llew at moc.lletakcilc@c.well, follow @LlewClaasen and connect on LinkedIn.