Lia Smit's 20 years of experience in the media industry spans across several local and international clients, including her winning work on the Coca-Cola business for six years. In her role as Head of Strategy at SMV Group, Smit and her team are responsible for SMGs global network clients, designing product excellence, integration of tools and driving global best practices. Connected to SMV Group's Global Product Committee, Smit will lead integrated insights and the strategic framework in SA.