Karen Parkin is co-founder and director of digital strategy and training company Britefire (www.britefire.co.za). She has been at the forefront of innovation through her whole career and she is at home in a world that is in a constant state of flux, uncertainty and invention. Contact her on tel +27 (0)21 790 0303, email moc.erifetirb@nikrap.nerak, follow @karenoparkin on Twitter and connect on LinkedIn.