Having spent several years developing marketing strategies across digital and traditional media, John Beale found his passion on the social side of digital and is now a digital strategist at Cerebra Communications (www.cerebra.co.za). His days are spent developing social media strategy and campaigns for clients and nurturing an unhealthy passion for cars. He blogs at jtbeale.com, talks everything motoring on the ZACarShow podcast (www.zacarshow.co.za) and tweets as @jtbeale on Twitter.