Janice Spark is a managing partner at advertising and PR agency Idea Engineers (Facebook; @ideaengineerssa). Spark, a founding member of Idea Engineers, has directed the marketing efforts of leading global organisations for over 20 years. Contact Janice via tel +27 (0)11 803 0030, email az.oc.sreenigneaedi@ecinaj and follow her on Twitter at @janicespark.