Greg Schneider is MD of Hiring Bounty (www.hiringbounty.com; @hiringbounty). While heading up new business in Cape Town for ORM company BrandsEye, he was exposed to the power of social conversation. Identifying the value there, he launched Hiring Bounty, a business that formalises social recruitment by offering a platform to crowdsource the process. Email Greg at moc.ytnuobgnirih@redienhcs.gerg, follow @greg_dale on Twitter and connect on LinkedIn.