Frances Gordon is a content strategist and plain language expert who consults to leading international and South African brands on print, web and mobile content. In 2005, she co-founded training and consultancy firm Simplified (www.simplified.co.za) in Johannesburg. In 2010, Frances sat on the Plain Language Association InterNational board and she's currently part of the International Plain Language Working Group. Tel +27 (0)11 483 3418, email az.oc.deifilpmis@secnarF and follow @Simplified_SA