Show profile Hide profile

AREAS OF EXPERTISE
Brand Management; Strategy; Business Plans; New Product Development; Product Launches; Marketing Research; Trend Analysis; Competitive Positioning; Forecasting and Pricing; Contract Negotiations; Licensing; Social Media; Promotions; Creative Briefs; POS and Collateral Material Development; Advertising: Print, Radio, Outdoor, TV, FSI, and Co-op; Photo Shoots; Budget Creation; P&L Accountability; Team Leadership; Employee Supervision; Microsoft Office Suite (Word, Excel, Power Point); Macintosh (iWork); Syndicated Data (NPD); Lawson Software System

CAREER SYNOPSIS

AESOP USA, Australian Cosmetics Line: Skin, Hair, and Body Care
Beverly Hills, CA
Retail Consultant
Freelance sales representative in the Barneys New York Beverly Hills store. Assisted customers in selecting products from the full range of Aesop's skin, hair, and body care lines. Managed inventory, processed damages, built customer database, and provided ongoing customer service to clients.

CLASSIC PILATES BODY
Brentwood, CA
Marketing and Business Consultant
Created and implemented the business plan, marketing strategy, and communication activities for a startup Pilates studio. Developed socially engaging experiences to create awareness, encourage trial, and build loyalty using social media, newsletters, emails, and open house events. Worked extensively on building Facebook, LinkedIn, and other social media profiles, including content sourcing and creation, status updates, and moderation. Planned integrated social media campaigns and created cross-linking opportunities with relevant sites. Tracked and monitored the success of social initiatives. Monitored the social media and competitive landscape, staying ahead of the curve and identifying key new opportunities. Voted "Best of CitySearch 2010" for Best Pilates Studio in Los Angeles.

TELEFLORA LLC, Florist Delivery Network
Los Angeles, CA
Director of Consumer Marketing
Directed all aspects of marketing and product development for the introduction of over 40 consumer gift SKUs per year, including: brand strategy, consumer research, new product concept development, interfacing with R&D and Purchasing, licensing, florist communications, creative briefs, in-store collateral materials, advertising, promotions, consumer sweepstakes, budget creation, and P&L responsibility (over $11MM per year).

TELEFLORA LLC, Florist Delivery Network
Los Angeles, CA
Product Marketing Manager
Oversaw the development of branded trade and consumer marketing materials, including banner ads, landing pages, catalogs, postcards, calendars, statement stuffers, mailers, and in-store collateral. Managed photo shoots for both still photography and Television commercials.

MADISON BROWN, Apparel
Los Angeles, CA
Designer, Company CO-Owner
Designed and merchandised an upscale women's clothing line. Managed marketing, sales, budgeting, forecasting, costing, and human resource functions. Guided PR efforts to secure product placement in magazines (Marie Claire, Glamour, Cosmopolitan, Self) and on prime-time television shows (Friends, Sex and the City).

LA GEAR, Athletic Footwear and Apparel
Santa Monica, CA
International Marketing and Licensing Manager

KOVEL KRESSER & PARTNERS, Advertising Agency
Santa Monica, CA
Media Planner
Assistant Media Planner

EDUCATION:
UNIVERSITY OF THE WITWATERSRAND
Bachelor of Commerce
Score Workshop, 2009: Creating and Maximizing Your Online Business; Marketing Your Business Online
500 Million Strong, 2011: Advanced Social Media Marketing Strategies
Constant Contact Seminar, 2011: The Power of Email Marketing; Social Media Marketing Made Simple
Marketing Sherpa Course, 2011: Best Practices for Improving Search and Social Marketing Integration