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Mobile in Africa: Insights from Research ICTThere are many statistics, research documents and reports on the growth and opportunities in mobile communications and marketing on the African continent. While those papers look grand and promising, what is the status of mobile use and adaptation to new mobile technologies among actual users, both in rural and urban environments? ![]() Cape Town-based agency, the Research ICT Africa network (RIA) is spearheading on-the-ground research in 20 African countries to provide governments and private organisations with the information and analysis required to develop innovative and appropriate policies, effective implementation and successful operations that aim to bring about sustainable technological development. I interviewed Dr Christoph Stork, senior researcher at RIA, to gain some key insights on Africa's mobile stance:
Both the formal and the informal economy benefit from affordable mobile telephony and wide coverage. Be it hair dressers, taxi drivers or labour lawyers, Africans across various businesses and industries profit from a boost in productivity through mobile technology.
There is a clear trend towards cheaper smartphones and this will have an impact on mobile broadband penetration rates. However, there is still substantial progress to be made in reducing barriers to prepaid mobile broadband, ranging from lowering cost for usage, reducing taxation in countries such as Uganda and improving access in forms of 3G or 4G coverage.
Spectrum needed for the next generation mobile phone networks may partly come from the digital dividend - the spectrum that becomes available through the digital migration from analogue to digital TV. In other instances, spectrum needs to be taken back by the regulator and made available again for different use (re-farming).
Transfers of airtime can at a later stage be used to build up transaction histories and provide formal financial services such as loans and micro insurance to the unbanked. Mobipay, the first such initiative, is allowing financial services to farmers with record-keeping and improved access to credit in rural Kenya.
ICT access and e-skills curriculum for schools are other very important areas where progress has to be made parallel to infrastructure rollout to better capitalize as a nation on the opportunities that ICT may provide. About Wikus EngelbrechtWikus Engelbrecht is a marketing writer, journalist and media liaison at GraphicMail (www.graphicmail.co.za; @GraphicMail), an international email and mobile marketing service provider. Since 2003, his professional career in language and media has spanned the film, print advertising, magazine publishing, web development and online content industries. Contact Wikus at wikus@graphicmail.com and follow @WKS_Engelbrecht on Twitter. View my profile and articles... |