Five simple ways to add value on Facebook

With Facebook's stringent rules regarding contests and competitions on its site, you need a lot more than free giveaways to build your Facebook community. You need to be interesting and relevant to your target market. Content is king, as the saying goes, and that has never been truer than when dealing with Facebook in a marketing context.

By Jenny Kling

15 Sep 2010

Five simple ways to add value on Facebook

Here are a few helpful, common-sense ideas that will assist you in growing your business fan base.

1. Add Value

You need to think about yourself as an online brand ambassador aka content builder aka conversation shepherd... whatever the buzz words might be, the principle remains unchanged. Make your brand seem interesting and relevant, at all times. And if it's numbers that you're after, there is no better way to hike up your unique and repeat page views than value added content. But remember, status updates show up in your fans' newsfeeds, so these updates need to make sense and be valuable in your fans' eyes.

2. Listen more than you talk

Gary Vaynerchuk, a leading US social networker and vlogger has this to say: "Social networks are like cocktail parties, at the end of the day 'content is king' and if we can't keep a relevant, conversation going, people are going to leave the conversation...." Conversations are two-way streets, so remember to listen!

Read the full article on www.memeburn.com.

About the author

Jenny Kling, together with business partner Keri Tomblin, is a co-owner of the new boutique social media agency in Cape Town called Chilli Marketing. Kling is a contributor on [[www.memeburn.com]].