Old Spice: Humble pie for naysayers
We recently featured an article about the massively popular Old Spice social media campaign. In the article I sung the praises of this campaign like a 10-year-old, braces-sporting teenage girl commenting on the latest Justin Bieber music video. I was a fawning fanboy of the Wieden + Kennedy executed campaign. In the article I stated that I would "do a swan dive into a hot tub" if the campaign hadn't boosted sales.
As with any popular campaign you'll immediately draw out the naysayers, the hype heathens and the old media mavens who desperately don't want to believe that this nerdy new media platform can deliver real world results.
In the comments section accompanying the article you'll find journik stating: "Guys... Old Spice Viral Commercials Drove Sales Down 7%. Here's why...http://ow.ly/2fCw8. I'm on a horse." Don't even bother with that link as journik seems to think that race played a part. Or Andrew who says: "But are their sales up?....NO. Nice campaign, but in terms of real impact (i.e. increased revenue) they haven't seen it. Cool is cool, but money is money".
Read the full article on www.memeburn.com.
About the author
Rob Dickens is a contributor to [[www.memeburn.co.za]].