Facebook celebrates half-a-billion with half-arsed campaign
Facebook has just announced the mind-boggling achievement of 500-million active monthly users, placing it way out in front of all its rivals. It's not really a race, given that its next closest rival is China's Qzone (owned by Tencent, in which South Africa's Naspers has a 46% stake) with an estimated 200-million users. Social media darling Twitter has yet to sniff the 100-million mark with new memberships peaking last year July at 7.8-million per month.
According to web monitoring site HitWise, Facebook leapfrogged into pole position for the first time in March this year when more Americans visited Facebook than Google for the week ending 13 March. Facebook garnered 7.07% of all internet traffic for that week, while Google achieved 7.03%. That number indicates an increase of a whopping 185% for Facebook compared to the same week last year, but just a 9% jump for our interweb overlords at Google.
After India (1.18 billion) and China (1.33 billion), Facebook would be the third largest country in the world, and guesstimates being slung around the web reckon that Facebook could be hitting the billion mark and rivaling India's population by 2012.
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Rob Dickens is a contributor on [[www.memeburn.com]].