Five ways to leverage Twitter without tweeting
As everyone's favourite micro-blogging platform, Twitter's high rate of adoption by businesses isn't surprising. Among other reasons, Twitter's large user base, especially in countries like the US, means it is an effective way to extend your brand's reach to large groups of people at a low cost, as well as to interact with your past, present and future customers.
Besides Twitter's core functionality of sharing short updates of text, video, pictures or files with a group of followers, you can also use it in several other strategic ways to build your business - and none of them involve writing even one of the 140 characters contained within a tweet.
1. Monitor Your Reputation:
By saving searches on keywords related to your company's brand name, you can continuously keep track of your brand's reputation on Twitter, which will allow you to catch problems early if someone's unhappy with your product or service.
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About the author
Catherine Parker is a social media and search consultant and web copywriter. She is a contributor on [[www.memeburn.com]].