CRM conference for Africa telecoms

JOHANNESBURG: Fleming Gulf has announced its Customer Loyalty and Retention conference 2010 scheduled to take place from 27 - 28 July in Johannesburg, South Africa. The conference aims to provide a platform for telecom experts in Africa who may find solutions in implementing a customer relation strategy and developing effective churn prediction tools.

Africa is predicted to grow at an average of 4.3% in 2010, according to Fleming Gulf, and communications will become an important part of business: "Customers are taking advantage and demanding higher service standards. There is a shift from being a mere network operator to delivering more personalised services. Customers want to know if their individual concerns are being addressed," says a release from the company.

"In the condition of competition, high number of providers and expansion of various services for customers, one of the most important concerns is developing of the proper understanding of customer needs and enhancing a customer experience especially with B2B customers. Telecom Operators are also exploring the viability of outsourcing their customer service operations to BPO's. but the big question here is ‘How many qualified BPO's exist in Africa?'"

For more info contact Lucia Kasanicka at or call +9181 0580 5411 or go to http://www.fleminggulf.com/conferences/telecom/2ndAnnualCLRC.