All the 2010 awards winners

The awards are billed by the organisers as an “entirely new breed of award” and are aimed at conferring not only prestige on the winners in the various categories, but also worldwide recognition.

And the winners are:

• Creative Use of Media
  Winner: Farfar/Isobar - The World's Largest Signpost
  Commended: Mediacom Turkey - Man On Tree, Wieden+Kennedy - Livestrong

• Consumer Benefit Award
  Winner: Starcom Australia - Pedigree Dog Adoption
  Commended: UM London, Computertan, Havas Media - Green Britain Day.

• Best Use of Digital Landscape
  Winner: OMD Singapore - Intel Swarm
  Commended: Mediacom China - Lohas Social Networking, Mindshare US - Double Pits To Chesty

• Best Consumer Driven Campaign
  Winner: Havas Media Mexico - Huevos
  Commended: Mediacom India - Shave India Movement, Initiative US - How Do You Eat Your Burger?

• The Effectiveness Award
  Winner: Havas Media - Urbania
  Commended: Mediacom India - Shave India Movement, Mediacom - Paint For Change

• Best Use of Mobile
  Winner: OMD - Mobile Make Up Mate
  Commended: BBDO Argentina - 5 Runners 650 000 Followers, B.Biz - Trident Fresh

• Best Use of Content
  Winner: Starcom Australia - Strauchanie: Sponsoring A Legend
  Commended: MTV Networks - Swatch MTV Playground, Mindshare India - Lux Perfect Bride

• Best Targeted Campaign
  Winner: Mediacom US - GSK Teams With Drag Queens
  Commended: MPG Portugal - A Woman's Story, UM Australia - You. Insured

• Media Bravery Award
  Winner: Starcom Norway - Tele2 Everyone Loves A Bargain
  Commended: PHD UK - The Krypton Factor

• Best Comms / Entertainment Platform
  Winner: OMD US - Reese's Perfect Xbox Live Halloween Event
  Commended: PHD US - True Blood "Hacking Reality"

• Best Communication Strategy
  Winner: Mediacom UK - Dance
  Commended: Manning Gottlieb OMD - It Doesn't Have To Happen, Naked Communications Strategy - Ask Richard

• Media Innovation of The Year
  Winner: Yahoo! - Consumer Connect
  Commended: Team One - MINE Magazine, The Lexus 2010 RX

• Media Owner of The Year
  Winner: Financial Times

• Media Professional of The Year
  Winner: Jack Klues

• Agency of The Year
  Winner: MPG Mexico

• Agency Network of The Year
  Winner: Mediacom

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