Episode 17: The Mobile Marketing Edition

In the second part of our discussion on mobile we take a look at how the mobile is used for marketing and advertising purposes. With around 44 million mobiles in South Africa, mobile marketing is something to be taken very seriously. Admob, the world's largest mobile advertising network reports that over 50% of its near 800 million page impressions per quarter are from South Africa. This equals over 120 million impressions per month on Admob alone.