Official 2017 Loeries rankings revealed!

Mike Middleton, chief marketing officer at KFC is ranked as the top brand representative.

“The official rankings are calculated based on performance each year, and they provide a useful and independent measure of who’s doing what across our region,” says Loeries CEO Andrew Human.

This year, for the second year running, KFC is the top brand, having won 11 Loeries, including a Grand Prix. Flight Centre and Marble take second and third place respectively.

Mike Middleton, chief marketing officer at KFC has emerged as the top brand representative, followed by Divan Viljoen of Flight Centre, Jacques Cronje of KFC, Gary Kyriacou of Marble, and Melanie Campbell of Absolut, in fifth place. Mike was also awarded the coveted Loeries Marketing Leadership & Innovation Award at the awards held in Durban, KwaZulu-Natal in August.

Loeries Creative Week

#Loeries2017: Marketing Leadership and Innovation Award 2017 goes to KFC's Mike Middleton

Jessica Tennant  19 Aug 2017

Agencies and creatives

The top three Agencies of the Year are: Impact BBDO Dubai, Ogilvy Johannesburg, and Hunt Lascaris Johannesburg; and the top three Regional Agency Groups of the Year are: BBDO MEA, TBWA, and Ogilvy EMEA.

The top three ranked agencies in South Africa are Ogilvy Johannesburg, Hunt Lascaris Johannesburg and Native VML. From the region excluding South Africa, the top three places all go to the United Arab Emirates: Impact BBDO Dubai ranks as the top agency, followed by Y&R Dubai and TBWA\RAAD. Other countries included in the regional agency rankings are Saudi Arabia, Kenya, Israel, Egypt, Namibia, Morocco, Lebanon, Tunisia, and Nigeria.

Loeries Creative Week

Ogilvy celebrates seventh consecutive Loeries Grand Prix

Ogilvy South Africa  23 Aug 2017

Impact BBDO has taken the top position in the large agency category, while Y&R Dubai has the highest ranking among medium-sized agencies, and Grid Worldwide Branding and Design leads the small agency table.

The top-ranked chief creative officer for 2017 is Pete Case from Ogilvy Johannesburg, with Peter Khoury of Hunt Lascaris Johannesburg coming in at number two and Jason Xenopolous of Native VML in third place. Fadi Yaish of BBDO Dubai leads the executive creative director table, followed by Mariana O’Kelly from Ogilvy Johannesburg, and Jenny Glover from Hunt Lascaris Johannesburg.

Vega School is the top education institution and The Open Window, AAA School of Advertising Cape Town, Stellenbosch Academy of Design & Photography and Red & Yellow School make up the top five in the category.

Note:

The overall ranking includes agencies from across the region – Africa & the Middle East – as well as international agencies that produced work to be flighted within the region.

Note:

The Regional Agency Group ranking is for the group networks across Africa and the Middle East

The full rankings, available here, includes more tables on specialist agencies, production companies and individual credits. Entry for Loeries 2018 opens in February 2018.