Endeavor Global Marketing changes name to 160over90

According to Adweek, Endeavor's creative arm, Endeavor Global Marketing, will now go by the name of 160over90 - the Philadelphia-based agency it acquired last year. The move is in line with the company's efforts to distinguish itself as a creative agency.

Endeavor Global Marketing was formally launched two years ago when talent and entertainment conglomerate WME | IMG changed its name to Endeavor. Endeavor encompasses the portfolio of brands that previously fell under the WME | IMG moniker, including WME, IMG, the Miss Universe Organization, UFC and the Professional Bull Riders organisation.