Facebook's head of MENA on ads, mobile and the focus on Africa

Africa is an important market for everybody. Facebook is well aware of this and ready to jump abroad the great innovation train blazing through the continent.

By Michelle Atagana

4 Dec 2013

Facebook's head of MENA on ads, mobile and the focus on Africa

Currently towering the world's stage, Facebook has become synonymous with how we as a society connect with each other. On the heels of defining its business model, deciding that it wants to be a utility and doling out millions and a billion for other startups, everyone's favourite social network is finally ready to play for keeps in Africa.

The move could not have come too soon for the company. Currently mobile messenger platform 2Go claims to have more users in Nigeria than Facebook, a lucrative market for any web business.

Read the full Memeburn interview with Jonathan Labin, Facebook's head of the MENA region, to find out more about the company's plans for Africa and the successes it has enjoyed in other emerging market regions on www.memeburn.com.

About the author

Michelle Atagana is managing editor at Memeburn. She has a Masters Degree in New Media and Journalism and also sometimes writes for CNN on tech and startups in Africa.