The media played a vital role in influencing the public perception of the two candidates leading up to the Election Day.
Mike Sharman, co-founder of award-winning digital agency Retroviral, will unpack the context of the US election around this case study theme:
Reinforcing the need for brands to produce remarkable content, leveraged off an engaged community of authentic influencers, in order to have a real impact on commercial success
Mike subscribes to the philosophy: “Life is short. Play naked!” so expect a lively entertaining forum. He is the co-founder of Retroviral, an award winning digital communications agency that creates online word of mouth spread for brands using bespoke strategy, social media, and web tactics.
Join us:
AMASA members - Free entry, drinks and snacks
Non-members R40 - Free drinks and snacks
Date: 8 February 2017, 4.30pm for 5pm
Venue: Ster Kinekor Preview Theatre, 185 Katherine Street, Marlboro
