Best Integrated Campaigns:
FMCG
Transport
B2B
- OMD FUSE (Standard Bank, Business Banking, Bizconnect)
Other Goods
PHD Media (Front Cover Competition - Canon Front Cover)
Starcom (Samsung Galaxy S6)
Carat & BOO! Media (#Makeithappen)
Retail
Cause Related
PHD Media (See what good Food can do)
Liquorice (OMO Fast Kids)
Mindshare (Helping Spaza owners move their communities forward)
Financial
East Coast Radio/Mediamark (Comrades Marathon, Do Great Things)
Liquorice (#TweetDreams)
Native VML/Mediashop (Nedbank Ke Yona Team Search)
Media
Vizeum South Africa (BMW Connected Drive)
Vizeum Cape Town (Santam App)
Cinemark (Cadbury Marvellous Creations)
Best Branded content campaign:
Native VML (Nedbank Ke Yona Team Search)
Playmakers (KFC Cricket Kids stretching with Proteas)
Carat (Made of Black)
Ultimate Media (Old Mutual Live - 2 Oceans Marathon)
OMD Fuse (Standard Bank, Business Banking, Bizconnect)
Best Experiential/Event campaign:
Mindshare (Magnum Pleasure Store)
On Point PR (Football Fan Fashion)
Liquorice (Celebrate Magnum)
Joe Public (Design Indaba)
Best Online Campaign:
Vizeum South Africa (BMWi Born Electric)
PHD South Africa (Inflation Bulldog)
Vizeum South Africa (BMW Connected Drive)
Vizeum Cape Town (Santam App)
Liquorice (Instant Inspiration)
Best Social Media Strategy:
Liquorice (Battle of the Spreads)
Liquorice (#TweetDreams)
Vizeum South Africa (BMW Connected Drive)
PHD Media (#MyCity - Photography Competition)
Best Use of Mobile:
Mobitainment (Red Bull Kas'Lami Festival Thembisa)
Cape Peninsula University of Technology (CPUT Mobile)
Liquorice (OMO Fast Kids)
Vizeum Cape Town (Santam App)
Gloo @ Ogilvy (Uber Test Ride)
Best Pro Bono Campaign:
Best Use of Technology:
PHD Media (Talking Billboards)
PHD Media (Suburb Targeting)
Media Shop (Hungry Lion Lucky Bucket Campaign)
Gloo @Ogilvy (KFC Soundbite)
Best Sponsorship:
Best Contribution by a Media Owner:
Eastcoast Radio/Mediamark (Comrades Marathon, Do Great Things)
Mediamark (Gumtree Secret Stash)
United Stations (Nedbank Kaya bizz Sponsorship)
Native VML (Nedbank Ke Yona Team Search)
Best use of a Small Budget:
Mobitainment (Red Bull Kas'Lami Festival Tembisa)
Mindshare (Relieving a Marketing Headache, Grandpa)
Ignition Award (Students):
- To be announced later this week
The AMASA Awards are set to take place on 22 October at Room Five in Rivonia. Buy your tickets here.