Best Integrated Campaigns:
FMCG
- Liquorice (Vaseline Skin App)
- Mindshare (Celebrating 25 Years of Chocolate & Ice Cream Pleasure)
- Carat (Made of Black)
Transport
- Vizeum South Africa (BMWi Born Electric)
- Gloo @ Ogilvy (PoloTag)
B2B
- OMD FUSE (Standard Bank, Business Banking, Bizconnect)
Other Goods
- PHD Media (Front Cover Competition - Canon Front Cover)
- Starcom (Samsung Galaxy S6)
- Carat & BOO! Media (#Makeithappen)
Retail
MediaShop (Hungry Lion Lucky Bucket Campaign)
- PHD Media South Africa (Gumtree Secret Stash)
- PHD Media (Renovating Billboard - Chamberlains)
Cause Related
- PHD Media (See what good Food can do)
- Liquorice (OMO Fast Kids)
- Mindshare (Helping Spaza owners move their communities forward)
Financial
- East Coast Radio/Mediamark (Comrades Marathon, Do Great Things)
- Liquorice (#TweetDreams)
- Native VML/Mediashop (Nedbank Ke Yona Team Search)
Media
- Vizeum South Africa (BMW Connected Drive)
- Vizeum Cape Town (Santam App)
- Cinemark (Cadbury Marvellous Creations)
Best Branded content campaign:
- Native VML (Nedbank Ke Yona Team Search)
- Playmakers (KFC Cricket Kids stretching with Proteas)
- Carat (Made of Black)
- Ultimate Media (Old Mutual Live - 2 Oceans Marathon)
- OMD Fuse (Standard Bank, Business Banking, Bizconnect)
Best Experiential/Event campaign:
- Mindshare (Magnum Pleasure Store)
- On Point PR (Football Fan Fashion)
- Liquorice (Celebrate Magnum)
- Joe Public (Design Indaba)
Best Online Campaign:
- Vizeum South Africa (BMWi Born Electric)
- PHD South Africa (Inflation Bulldog)
- Vizeum South Africa (BMW Connected Drive)
- Vizeum Cape Town (Santam App)
- Liquorice (Instant Inspiration)
Best Social Media Strategy:
- Liquorice (Battle of the Spreads)
- Liquorice (#TweetDreams)
- Vizeum South Africa (BMW Connected Drive)
- PHD Media (#MyCity - Photography Competition)
Best Use of Mobile:
- Mobitainment (Red Bull Kas'Lami Festival Thembisa)
- Cape Peninsula University of Technology (CPUT Mobile)
- Liquorice (OMO Fast Kids)
- Vizeum Cape Town (Santam App)
- Gloo @ Ogilvy (Uber Test Ride)
Best Pro Bono Campaign:
- Popimedia (Like Change)
- Playmakers (ABSA #ProudlyAfrican)
Best Use of Technology:
- PHD Media (Talking Billboards)
- PHD Media (Suburb Targeting)
- Media Shop (Hungry Lion Lucky Bucket Campaign)
- Gloo @Ogilvy (KFC Soundbite)
Best Sponsorship:
- Playmakers (KFC Mini Cricket - Stretching with Kids)
- Native VML (Nedbank Ke Yona Team Search)
Best Contribution by a Media Owner:
- Eastcoast Radio/Mediamark (Comrades Marathon, Do Great Things)
- Mediamark (Gumtree Secret Stash)
- United Stations (Nedbank Kaya bizz Sponsorship)
- Native VML (Nedbank Ke Yona Team Search)
Best use of a Small Budget:
- Mobitainment (Red Bull Kas'Lami Festival Tembisa)
- Mindshare (Relieving a Marketing Headache, Grandpa)
Ignition Award (Students):
- To be announced later this week
The AMASA Awards are set to take place on 22 October at Room Five in Rivonia. Buy your tickets here.