Retail publishing specialist Alison Thomas has joined leading custom publishing company, The Publishing Partnership (TPP), as editorial planning director. Previously, she worked for London-based customer publishing agency Publicis Blueprint. It was here that the role of editorial planning director was created to combine her broad editorial experience with strategic planning to benefit both new business and existing clients.
At Blueprint, Thomas developed editorial strategies for a variety of clients including ASDA supermarkets. ASDA Magazine has 6 million readers and is the UK's leading women's monthly magazine.
Thomas brings with her a vast depth of experience in retail custom titles and aims to apply that knowledge to benefit TPP's retail clients.
