Due to substantial growth, ambient media specialists, Altmedia, have launched a Marketing and Client Service Division. Maon Seidel, formerly MD of GMR Transit Media, has been promoted to Group Marketing and Client Service Director. Seidel facilitates operational commonality among the various divisions, oversees projects and formulates marketing strategies. He ensures a uniform communications and sales approach to customer service, whereby clients’ requirements are accessed, interpreted and applied, so that the product fits the brief. The hands-on position also requires him to monitor and uphold Altmedia’s high standards.