No stranger to the advertising industry, Lyons spent five years as Client Service Director at Ogilvy & Mather working on amongst others the M-Net and 702 Radio accounts before joining Primedia Broadcasting as Marketing Director in 1994. He later became Marketing Director of iafrica.com where he played an integral role in developing the internet portal into Africa's largest consumer portal.
In his new role at HerdBuoys McCann-Erickson, Lyons will be responsible for the development and implementation of new business strategy.
