Stuart Walsh, creative director at Lowe Bull, has recently moved across into O.I.L (Original Insight Learning) - the strategic planning and research arm of the agency.
"Stuart's move will certainly enhance our offering. We have always operated differently to other strategic departments, in that we are incredibly involved in the creative process. By having a creative director in the team, our knowledge and appreciation of creative work will be heightened," says Sarah Matthams, director of O.I.L.
O.I.L prides itself on offering 'business based creativity' and aims to have companies briefing the team on real business problems, providing practical, insightful solutions that might not even include any advertising.
