Directors Jeremy Goodall & Fiona MacPherson have joined Freshwater Films. Goodall and Macpherson were previously on the roster of Accelerator Films, which formed part of the Velocity Group. The move to join Freshwater is part of an ongoing strategy to consolidate and focus on the streamlining of two brands within the Velocity Group, namely Freshwater Films & Velocity Afrika.
According to Glen Bosman of Freshwater Films, who manages and is Executive Producer for the Freshwater director teams, "The move of the Accelerator Directors to Freshwater makes sense from a branding point of view and to be able to offer our clients a group of solid performance directors with differing styles all under one roof."
Freshwater Films retains its own already well established image and branding and continues to compete independently in the open market place.
