![#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness](https://biz-file.com/c/1712/423196-208x117.jpg?1)
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×![#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness](https://biz-file.com/c/1712/423196-208x117.jpg?1)
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Tailoring the customer experience boosts online sales
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