![Zimbabwe applies to rejoin Commonwealth](https://biz-file.com/c/1805/441575-208x117.jpg)
Subscribe to daily business and company news across 19 industries
×![Zimbabwe applies to rejoin Commonwealth](https://biz-file.com/c/1805/441575-208x117.jpg)
![The most valuable brands in South Africa 2018](https://biz-file.com/c/1805/441475-208x117.jpg?2)
![Brand investment rises in East Africa](https://biz-file.com/c/1805/441381-208x117.jpg)
![Doing good is good for business: Tiekie Barnard explains the benefits of Shared Value](https://biz-file.com/c/1805/441308-208x117.jpg)
![Generation Z - Chasing butterflies (Part 2)](https://biz-file.com/c/1805/441161-208x117.jpg?2)
![#AfricaMonth: Look for the opportunities in Africa](https://biz-file.com/c/1805/441212-208x117.jpg)
![Image supplied.](https://biz-file.com/c/1805/441013-208x117.jpg?2)
![We rise together: Collaboration and Africa's economic future](https://biz-file.com/c/1805/441128-208x117.jpg)
![#AfricaMonth: Africa's youth are living in a time of renaissance](https://biz-file.com/c/1805/440717-208x117.jpg)
![Brian Tjugum, managing director, Weber Shandwick EMEA Social Impact practice.](https://biz-file.com/c/1805/440496-208x117.jpg)
![Crossing borders in Africa with events](https://biz-file.com/c/1805/439884-208x117.jpg)
![TV celebrity and CEO of Special Effects Media, Danilo Acquisto. Image supplied.](https://biz-file.com/c/1805/439643-208x117.jpg?2)
![#NewCampaign: Gimme #HopeJoanna](https://biz-file.com/c/1805/439808-208x117.jpg?2)
![TV celebrity and CEO of Special Effects Media, Danilo Acquisto. © .](https://biz-file.com/c/1805/439458-208x117.jpg?2)
More news
![Brand investment rises in East Africa](https://biz-file.com/c/1805/441381-208x117.jpg)
![Doing good is good for business: Tiekie Barnard explains the benefits of Shared Value](https://biz-file.com/c/1805/441308-208x117.jpg)
![Generation Z - Chasing butterflies (Part 2)](https://biz-file.com/c/1805/441161-208x117.jpg?2)
![#AfricaMonth: Look for the opportunities in Africa](https://biz-file.com/c/1805/441212-208x117.jpg)
![Image supplied.](https://biz-file.com/c/1805/441013-208x117.jpg?2)
![We rise together: Collaboration and Africa's economic future](https://biz-file.com/c/1805/441128-208x117.jpg)
![#AfricaMonth: Africa's youth are living in a time of renaissance](https://biz-file.com/c/1805/440717-208x117.jpg)
![Brian Tjugum, managing director, Weber Shandwick EMEA Social Impact practice.](https://biz-file.com/c/1805/440496-208x117.jpg)
![Crossing borders in Africa with events](https://biz-file.com/c/1805/439884-208x117.jpg)
![TV celebrity and CEO of Special Effects Media, Danilo Acquisto. Image supplied.](https://biz-file.com/c/1805/439643-208x117.jpg?2)
![#NewCampaign: Gimme #HopeJoanna](https://biz-file.com/c/1805/439808-208x117.jpg?2)
![TV celebrity and CEO of Special Effects Media, Danilo Acquisto. © .](https://biz-file.com/c/1805/439458-208x117.jpg?2)
![Responsiveness, the only way to go for future-fit brands](https://biz-file.com/c/1804/438617-208x117.jpg?2)
![Table 1: The contribution of market forces that alter brand purchase behaviour across regions](https://biz-file.com/c/1804/438431-208x117.jpg)
Brand building in Africa: Demystifying the African marketplace
Catherine Burton, Harsh Sarda and Zeenat Ismail, Ipsos 25 Apr 2018
!['Africa Rising' is a global megatrend - Euromonitor](https://biz-file.com/c/1804/438313-208x117.jpg)
![The Soapbox Films team with Stein back-left.](https://biz-file.com/c/1804/437426-208x117.jpg?2)
![One of the Castle Lite Unlocks concerts. Image supplied.](https://biz-file.com/c/1804/437120-208x117.jpg?2)
![Faithie © –](https://biz-file.com/c/1804/436645-208x117.jpg?2)
![H&M’s New Routine sportswear campaign featuring graffiti artist Revok’s unauthorised artwork in the background. © H&M](https://biz-file.com/c/1804/436008-208x117.png?2)
![Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways](https://biz-file.com/c/1804/435666-208x117.jpg?2)
![freestocks.org via .](https://biz-file.com/c/1803/434029-208x117.jpg?2)
![IFEC product standpoints for African airlines, tech-savvy passengers and content producers](https://biz-file.com/c/1803/433695-208x117.jpg?2)
![AKZ © –](https://biz-file.com/c/1803/433298-208x117.jpg?2)
![Midem and Trace team up to support African music industry](https://biz-file.com/c/1803/433269-208x117.jpg)
![#FutureAdAfrica: Brand safety is not optional, support local publishers](https://biz-file.com/c/1803/433260-208x117.jpg?1)
![Short and sweet - Storytelling for digital marketers](https://biz-file.com/c/1803/431803-208x117.jpg?2)
![Rob Shuter, group president and CEO of the MTN Group.](https://biz-file.com/c/1803/432395-208x117.jpg)
![Enterprise should implement watertight crisis management strategy or else it is history!](https://biz-file.com/c/1803/432131-208x117.jpg?3)
![Image Supplied by Radisson Blu Hotel & Residence Cape Town](https://biz-file.com/c/1803/432018-208x117.jpg?2)
![Africa's growth story celebrated](https://biz-file.com/c/1803/431982-208x117.jpg)
![#DigitalSummit2018: Championing diversity in digital](https://biz-file.com/c/1803/431903-208x117.jpg?2)
![Nairobi, Kenya. © John Wollwerth via](https://biz-file.com/c/1803/431999-208x117.jpg)
![The rise of the brand influencer](https://biz-file.com/c/1803/431900-208x117.jpg?2)
![The time for Africa is not now - Africa is now](https://biz-file.com/c/1802/431381-208x117.jpg)
![Legally protecting your brand name in the social media age](https://biz-file.com/c/1803/431849-208x117.jpg)
![Mike Archer, creative director, Adwork, Lagos, Nigeria.](https://biz-file.com/c/1802/430630-208x117.jpg)
![Images provided by Danilo Acquisto.](https://biz-file.com/c/1802/430563-208x117.png?2)
![Reddy with team Grid, celebrating their Grand Prix at Loeries 2017.](https://biz-file.com/c/1802/429322-208x117.jpg?2)
![Personal branding: The value of a platform](https://biz-file.com/c/1801/427109-208x117.jpg?2)
![Lee Applbaum, global chief marketing officer, Patrón Spirits International.](https://biz-file.com/c/1802/428405-208x117.jpg)
![](/res/img/s.gif)
Subscribe to daily business and company news across 19 industries
×Catherine Burton, Harsh Sarda and Zeenat Ismail, Ipsos 25 Apr 2018