![Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.](https://biz-file.com/c/1911/525266-240x130.jpg?2)
Subscribe to daily business and company news across 19 industries
×More news
![Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.](https://biz-file.com/c/1911/525266-240x130.jpg?2)
![Image source: Gallo/Getty.](https://biz-file.com/c/1911/525459-240x130.jpg)
![Image credit: Chris Liverani on Unsplash.](https://biz-file.com/c/1911/524812-240x130.jpg?2)
![Amanda Alves, head of digital at Publicis Machine. Image supplied.](https://biz-file.com/c/1911/524506-240x130.jpg?2)
![Image source: Gallo/Getty.](https://biz-file.com/c/1911/524651-240x130.jpg)
![#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar](https://biz-file.com/c/1910/524192-240x130.jpg?2)
![Yonder did extremely well being the first South African agency to win in the EMEA categories. Image supplied.](https://biz-file.com/c/1910/524168-240x130.jpg?2)
![Top strategic predictions for 2020 and beyond](https://biz-file.com/c/1910/523645-240x130.jpg)
![Meet Facebook News: its new 'dedicated place' for news in the US](https://biz-file.com/c/1910/523490-240x130.png?4)
![Image credit: Vinicius Amano on Unsplash.](https://biz-file.com/c/1910/523373-240x130.jpg?2)
![Image source: Gallo/Getty.](https://biz-file.com/c/1910/523364-240x130.jpg)
![Orange Digital Center, Senegal.](https://biz-file.com/c/1910/523366-240x130.jpg)
![Turn.io chat platform connects social impact organisations with audiences](https://biz-file.com/c/1910/523273-240x130.jpg?2)
![The robot wears Prada: what happens when AI starts giving out fashion tips?](https://biz-file.com/c/1910/523233-240x130.jpg?2)
More news
![Image credit: Chris Liverani on Unsplash.](https://biz-file.com/c/1911/524812-300x156.jpg?2)
Marketing & MediaWhy data is more important than ever to customer experience
Brent Haumann 6 Nov 2019
![Amanda Alves, head of digital at Publicis Machine. Image supplied.](https://biz-file.com/c/1911/524506-300x156.jpg?2)
Marketing & MediaWhy human creativity is still needed to navigate radical innovation
Juanita Pienaar 4 Nov 2019
![Image source: Gallo/Getty.](https://biz-file.com/c/1911/524651-300x156.jpg)
![#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar](https://biz-file.com/c/1910/524192-300x156.jpg?2)
Marketing & Media#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar
Leigh Andrews 31 Oct 2019
![Yonder did extremely well being the first South African agency to win in the EMEA categories. Image supplied.](https://biz-file.com/c/1910/524168-300x156.jpg?2)
![Top strategic predictions for 2020 and beyond](https://biz-file.com/c/1910/523645.jpg)
![Meet Facebook News: its new 'dedicated place' for news in the US](https://biz-file.com/c/1910/523490-300x156.png?4)
Marketing & MediaMeet Facebook News: its new 'dedicated place' for news in the US
Shereesa Moodley 28 Oct 2019
![Image credit: Vinicius Amano on Unsplash.](https://biz-file.com/c/1910/523373-300x156.jpg?2)
Marketing & MediaBeyond the usual suspects: 6 alternative digital media platforms for South African brands
Grant Lapping 28 Oct 2019
![Image source: Gallo/Getty.](https://biz-file.com/c/1910/523364-300x156.jpg)
![Orange Digital Center, Senegal.](https://biz-file.com/c/1910/523366-300x156.jpg)
![Turn.io chat platform connects social impact organisations with audiences](https://biz-file.com/c/1910/523273-300x156.jpg?2)
ESG & SustainabilityTurn.io chat platform connects social impact organisations with audiences
25 Oct 2019
![The robot wears Prada: what happens when AI starts giving out fashion tips?](https://biz-file.com/c/1910/523233-300x156.jpg?2)
RetailThe robot wears Prada: what happens when AI starts giving out fashion tips?
Mark Liu 25 Oct 2019
![Image credit: Esteban Lopez on Unsplash.](https://biz-file.com/c/1910/522876-300x156.jpg?2)
Marketing & MediaA different perspective on measurement for the non-analytical mind
Tyran De Beer 24 Oct 2019
![Alastair Tempest and Mpho Sekwele from EFSA.](https://biz-file.com/c/1910/522942-300x156.jpg?2)
![African boom in investment in communications infrastructure](https://biz-file.com/c/1910/522936-300x156.jpg)
![Image credit: Elena Koycheva on Unsplash.](https://biz-file.com/c/1910/522790-300x156.jpg?2)
![Frances Ahene-Affoh.](https://biz-file.com/c/1910/522723-300x156.jpg)
![Image source: Gallo/Getty.](https://biz-file.com/c/1910/522461-300x156.jpg)
![Murendeni Mafumo speaking at the SingularityU South Africa Summit 2019. Image supplied.](https://biz-file.com/c/1910/521874-300x156.jpg?2)
Marketing & Media#SingularityUSouthAfrica2019: The future of water collection, purification and distribution
21 Oct 2019
![Image credit: Jaromir Kavan on Unsplash.](https://biz-file.com/c/1910/522078-300x156.jpg?2)
![Managing apps connected to Instagram is going to get a lot easier](https://biz-file.com/c/1910/522067-300x156.png?2)
Marketing & MediaManaging apps connected to Instagram is going to get a lot easier
Shereesa Moodley 18 Oct 2019
![Image credit: Sticker Mule on Unsplash.](https://biz-file.com/c/1910/521746-300x156.jpg?2)
Marketing & MediaSocial media is killing advertising? I don't think so.
Rirhandzu Shingwenyana 17 Oct 2019
![Rachel Sibley delivering this presentation at the SingularityU South Africa 2019 Summit. Image supplied.](https://biz-file.com/c/1910/521685-300x156.jpg?2)
Marketing & Media#SingularityUSouthAfrica2019: Extending reality - Why, when and how to leverage VR and AR for impact
17 Oct 2019
![Image credit: Charles DeLoye on Unsplash.](https://biz-file.com/c/1910/521515-300x156.jpg?2)
Marketing & MediaKey findings from East-West Digital News' report on influencer marketing in Russia
16 Oct 2019
![Data technology driving agility in retail](https://biz-file.com/c/1910/521479-300x156.jpg?2)
![Image credit: LUM3N on Unsplash.](https://biz-file.com/c/1910/521154-300x156.jpg?2)
![Today's tech tips marketers can use to save the shopper money](https://biz-file.com/c/1910/520956.jpg)
Marketing & MediaToday's tech tips marketers can use to save the shopper money
Candice Goodman, Mobitainment 14 Oct 2019
![PUMA’s Sports Style Marketing Manager Hayden Manuel presenting at in the latest Red & Yellow lunchtime lecture.](https://biz-file.com/c/1910/520706-300x156.jpg?2)
Marketing & MediaNew rules for living a creative life, the Gen-Z way - whatever your age
leigh andrews 11 Oct 2019
![The reason AI can predict consumer behaviour](https://biz-file.com/c/1910/521444.jpg)
![Image source: Gallo/Getty.](https://biz-file.com/c/1910/520674-300x156.jpg)
![Image credit: Elena Koycheva on Unsplash.](https://biz-file.com/c/1910/520266-300x156.jpg?2)
![5 digital workers coming to a desk near you...](https://biz-file.com/c/1910/520334-300x156.jpg?1)
![Schaefer presenting at the Adobe CX Forum.](https://biz-file.com/c/1910/520114-300x156.jpg?2)
Marketing & Media#AdobeCX: How to embrace the power of customer experience management
Leigh Andrews 8 Oct 2019
![Lee Naik, CEO at TransUnion Africa](https://biz-file.com/c/1910/519812-300x156.png)
![Image supplied.](https://biz-file.com/c/1910/519994-300x156.jpg?2)
![Image credit: Carl Heyerdahl on Unsplash.](https://biz-file.com/c/1910/519521-300x156.jpg?2)
![Know your business inside out with a Biz Office](https://biz-file.com/c/1910/519217.jpg)
![Bronwyn Williams, future finance specialist at Flux Trends. Image credit: .](https://biz-file.com/c/1909/518635-300x156.jpg?2)
Marketing & MediaCan brands survive the era of fake news, jaded consumers and robot trolls?
Luise Allemann 30 Sep 2019
![Outgoing JSE CEO Nicky Newton-King in conversation with Tom Scholtz, Gartner VP analyst in a special guest keynote session at Garner Symposium 2019.](https://biz-file.com/c/1909/518528-300x156.jpg?3)
Marketing & Media#GartnerSYM: Outgoing JSE CEO's tech and CSR insights for the future
Leigh Andrews 30 Sep 2019
![Top ratings for Biz Rate Card 2019](https://biz-file.com/c/1909/518613.gif?1)
![](/res/img/s.gif)