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5 simple principles to consider for your next campaign

5 simple principles to consider for your next campaign

Mary-Clare Tomes 8 Aug 2019

Image credit: Clarke Sanders on Unsplash.

I am Woman: More than a mother, a wife and a home cleaning enthusiast

Yaw Dwomoh 8 Aug 2019

Who owns the copyright to AI... and its creative works?

Who owns the copyright to AI... and its creative works?

Fatima Ameer-Mia and Lee Shacksnovis 5 Aug 2019

Oje Ojeaga, CEO/CCO at Up in the Sky, Nigeria and Loeries 2019 Digital Communication juror.

#Loeries2019: "The most audacious campaign will not convert if your target audience can't relate" - Oje Ojeaga

Leigh Andrews 2 Aug 2019

Xolisa Dyeshana at the One Club for Creativity boot camps in SA. All images provided. © Kontent Park.

#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

Leigh Andrews 30 Jul 2019

Image credit: Sylvie Tittel on Unsplash.

The impact of plain packaging on brand value

Catherine Kruger 30 Jul 2019

Image credit: Aaron Sebastian on Unsplash.

Is it premium versus programmatic or premium and programmatic?

Mark Botha 29 Jul 2019

VR will reshape our entertainment experiences

VR will reshape our entertainment experiences

Ernst Wittmann 29 Jul 2019

Image credit: Coca-Cola Company.

Fortune favours brave(r) brands

Arisha Saroop 26 Jul 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.

#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

Leigh Andrews 26 Jul 2019

Damon Stapleton, now regional chief creative officer for DDB Australia and New Zealand.

Damon Stapleton on stepping up in new position, selecting creatives of the future

Leigh Andrews 25 Jul 2019

Image from: .

Advertising: Making it mean something

Damon Stapleton 24 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

Lanre Adisa, CEO/CCO of Noah's Ark Communications, Nigeria, and Loeries 2019 Live, PR and OOH juror.

#Loeries2019: "No place for one-size-fits-all in truly relatable regional storytelling" - Lanre Adisa

Leigh Andrews 19 Jul 2019

More news

Who owns the copyright to AI... and its creative works?

LegalWho owns the copyright to AI... and its creative works?

Fatima Ameer-Mia and Lee Shacksnovis 5 Aug 2019

Oje Ojeaga, CEO/CCO at Up in the Sky, Nigeria and Loeries 2019 Digital Communication juror.

Marketing & Media#Loeries2019: "The most audacious campaign will not convert if your target audience can't relate" - Oje Ojeaga

Leigh Andrews 2 Aug 2019

Xolisa Dyeshana at the One Club for Creativity boot camps in SA. All images provided. © Kontent Park.

Marketing & Media#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

Leigh Andrews 30 Jul 2019

Image credit: Sylvie Tittel on Unsplash.

Marketing & MediaThe impact of plain packaging on brand value

Catherine Kruger 30 Jul 2019

Image credit: Aaron Sebastian on Unsplash.

Marketing & MediaIs it premium versus programmatic or premium and programmatic?

Mark Botha 29 Jul 2019

VR will reshape our entertainment experiences

ICTVR will reshape our entertainment experiences

Ernst Wittmann 29 Jul 2019

Image credit: Coca-Cola Company.

Marketing & MediaFortune favours brave(r) brands

Arisha Saroop 26 Jul 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.

Marketing & Media#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

Leigh Andrews 26 Jul 2019

Damon Stapleton, now regional chief creative officer for DDB Australia and New Zealand.

Marketing & MediaDamon Stapleton on stepping up in new position, selecting creatives of the future

Leigh Andrews 25 Jul 2019

Image from: .

Marketing & MediaAdvertising: Making it mean something

Damon Stapleton 24 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

Marketing & Media3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

Lanre Adisa, CEO/CCO of Noah's Ark Communications, Nigeria, and Loeries 2019 Live, PR and OOH juror.

Marketing & Media#Loeries2019: "No place for one-size-fits-all in truly relatable regional storytelling" - Lanre Adisa

Leigh Andrews 19 Jul 2019

Chief creative officer, Pete Case leaving Ogilvy SA. Image supplied.

Marketing & MediaCCO Pete Case leaving Ogilvy SA

18 Jul 2019

Image credit: William Iven on Unsplash

Marketing & MediaAn introduction to evidence-based marketing

Kirsty Dugmore 16 Jul 2019

Refilwe Maluleke, MD Yellowwood on stage. © .

Marketing & Media#ApexAwards2019: Creating a sustainable future

Danette Breitenbach 16 Jul 2019

Image credit: Thought Catalog on Unsplash

Marketing & MediaSocial media has made brands less relevant, not more

Estelle Nagel 15 Jul 2019

Screen grab from Nike's 'Never Stop Winning' ad.

Marketing & Media#FairnessFirst: Nike just does it again - this time standing strong for equal pay

Leigh Andrews 15 Jul 2019

Data-driven marketing and advertising; and how to harness new customer data insights

Marketing & MediaData-driven marketing and advertising; and how to harness new customer data insights

Rirhandzu Shingwenyana 12 Jul 2019

An SA win at D&AD New Blood Awards

Marketing & MediaAn SA win at D&AD New Blood Awards

12 Jul 2019

Ad Tech Masterclass in Nigeria.

Marketing & MediaCreating a brand safe environment for advertisers in Africa

Louise Marsland 11 Jul 2019

Kantar announces South Africa's Top 20 Best Liked Ads for 2018

Marketing & MediaKantar announces South Africa's Top 20 Best Liked Ads for 2018

Kantar 10 Jul 2019

Spotlight on the 5050 by 2020 initiative and Phumzile Mlambo-Ngcuka's insights at the Women Deliver conference.

Marketing & Media#FairnessFirst: Are we on track for 50/50 by 2020?

Leigh Andrews 8 Jul 2019

Internet advertising set to account for more than 50% of global adspend by 2021

Marketing & MediaInternet advertising set to account for more than 50% of global adspend by 2021

8 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.

Marketing & Media#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

Leigh Andrews 5 Jul 2019

Image supplied.

Marketing & MediaAd Stars reveals 2019 shortlist with a SA finalist

5 Jul 2019

#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner

Marketing & Media#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner

Jessica Tennant 5 Jul 2019

Advertising can lead the charge on climate change. Here's how

Marketing & MediaAdvertising can lead the charge on climate change. Here's how

Andrew MacKenzie 3 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth

Marketing & MediaGlobal Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

IAB Insight Series: The role of technology in achieving business objectives

Marketing & MediaIAB Insight Series: The role of technology in achieving business objectives

Jessica Tennant 2 Jul 2019

Content is king but is it relevant to your audience?

Marketing & MediaContent is king but is it relevant to your audience?

Minnie-lee Tagwirei 1 Jul 2019

Image source: Gallo/Getty Images.

Marketing & MediaUbiquitous DOOH

Craig Wallis 1 Jul 2019

Dangote launches new campaign on CNN

Marketing & MediaDangote launches new campaign on CNN

28 Jun 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.

Marketing & Media#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

Leigh Andrews 28 Jun 2019

Sub-Saharan Africa's advertising spend, currently only 0. 47% of global investments

Marketing & MediaSub-Saharan Africa's advertising spend, currently only 0. 47% of global investments

Federico de Nardis 25 Jun 2019

20 copywriting bursaries up for grabs through new ad industry initiative

Education20 copywriting bursaries up for grabs through new ad industry initiative

25 Jun 2019

This year’s jury president is Fiona Rogers, chief operating officer of Magnum Photos. Image source: .

Marketing & MediaEpica Awards announces new website and ad campaign

24 Jun 2019

Jury for Global Young Guns 17 announced

Marketing & MediaJury for Global Young Guns 17 announced

20 Jun 2019

#CannesLions2019 Entertainment winners include VMLY&R and Net#work BBDO!

Marketing & Media#CannesLions2019: Entertainment winners!

18 Jun 2019

#CannesLions2019 Entertainment Grands Prix winners: Top row is Final Cut and Droga5 New York's New York Times journalism's Resolve (Myanmar), Rigor (Taxes), Courage (Mexican Spyware), Perseverance (Immigration) and Fearlessness (Isis) campaign. Bottom left is Digital Craft Grand Prix winner Virtue's work for Carlings' Digital Collection, 'Address the Future'. Bottom right is Industry Craft Grand Prix work for Momentum New York and Canada's Nike 'Just Do It: HQ at the Church'.

Marketing & Media#CannesLions2019: Craft winners!

18 Jun 2019

Global Out of Home Media 'goes green' with solar site in Cameroon

Marketing & MediaGlobal Out of Home Media 'goes green' with solar site in Cameroon

Provantage 18 Jun 2019

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