SOUTH AFRICA 3 ways to combat AI-generated fake content and build brand trustSource: © 123rf 123rf Trust has never mattered in business more than it does today, yet price-based shopping is driving customer behaviour | |
SOUTH AFRICA 5 dos and don’ts to secure customer loyalty - Bluegrass Digital[Nick Durrant] If customers aren’t engaging with your loyalty programme, it’s time to change your approach. Here are a few simple things you can do to boost customer loyalty, today... | |
SOUTH AFRICA Developing advanced attribution models for the entire customer journey - online to offlineSource: © 123rf 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX | |
SOUTH AFRICA The power of personalisation in 2023 - Bluegrass Digital[Nick Durrant] Research shows that when companies get closer to their consumers they enjoy bigger gains. Are you prioritising personalisation in your business? Here's why you should be... | |
SOUTH AFRICA VMLY&R South Africa launches gamechanger, VMLY&R CommerceSource: © Lion and Lion Lion and Lion VMLY&R South Africa has launched VMLY&R Commerce in South Africa, a secondary brand within VMLY&R South Africa, that reimagines how brands deliver modern commerce to drive growth while offering customers real value | |
SOUTH AFRICA 5 benefits of conversational marketingSource © everythingpossible 123rf By using messaging platforms and chatbots, businesses can build stronger relationships, improve customer satisfaction and increase engagement | |
SOUTH AFRICA 8 tools to create a winning customer experience strategy in 2023Source: www.unsplash.com | |
SOUTH AFRICA Brands: Stop having one-night stands and grow upSource © UX Indonesia Unsplash Brands' number one priority should be customer’s objectives | |
SOUTH AFRICA Employee branding: Critical to customer experienceSource: © Vadim Guzhva 123rf Employee branding is a critical component of the customer experience | |
SOUTH AFRICA A novel CX concept: we are government's customersSource © Denis Putilov 123rf Craig Hannabus is inspired by a talk on CX at the recent CEM Africa 2022 summit | |
SOUTH AFRICA DJ Zinhle's hair brand promises to do better for customer experienceSource: www.unsplash.com | |
SOUTH AFRICA Wonder celebrates a year of leading purpose-based brands[Evan-Lee Courie] Recently having celebrated one year in business, we find out the progress of Wonder from CEO Gareth McPherson... | |
SOUTH AFRICA Bulk emailing: by no means a straightforward and simple affairSource: © ra2studio 123rf | |
SOUTH AFRICA Pivoting to changing customer behaviours onlineSource: © cottonbro pexels | |
SOUTH AFRICA Great CX: Not only about existing customers, also for potential customersAndrew Bourne, regional manager - Africa, Zoho Corporation | |
SOUTH AFRICA How to turn your website into a lead-generating machineSource: www.unsplash.com | |
SOUTH AFRICA 5 CX trends that will define 2022Prashanth Krishnaswami, head of market strategy and thought leadership for the CX product group at Zoho | |
SOUTH AFRICA Seamless communication is key to CX: Here's what it should look like[Brent Haumann] The majority of companies know that a great customer experience (CX) is their best hope of standing out from their competitors, but many are also aware of the fact that communication is key to building those experiences... | |
SOUTH AFRICA Customer. Customer. Customer. The mantra for 2022 success[Wynand Smit] In a world defined by inconsistency and uncertainty, customer service remains a consistent certainty, says Wynand Smit, CEO of Inovo... |