SOUTH AFRICA Radio Ad campaign for Naked Insurance sparks controversy over weight loss play on wordsSource: www.unsplash.com | |
SOUTH AFRICA How 2 African creatives won at Cannes Lions through trust and collaborationSteve Babaeko, Tsiletso Rangaka and Andrea Quaye on the stage. Source: Karabo Ledwaba. | |
SOUTH AFRICA Huletts Sugar celebrates South Africa's Culture of Kindness - Gorilla[Jordan Wallace] This Heritage Month, Huletts is celebrating small acts of kindness that weave together to form the shared Culture of Kindness that gives our nation hope... | |
SOUTH AFRICA Spekko Rice ignites consumers' curiosity with the #7Days7Ways campaign - Wine & Roses[Kobie Richards] In a lightning bolt campaign, set to shake up consumer perceptions, Spekko Rice recently launched 7Days7Ways on social media... | |
SOUTH AFRICA MTN’s ‘unlimited’ offer hits a limit: ARB calls for transparencySource: www.unsplash.com | |
SOUTH AFRICA TotalEnergies SA ad ruled 'misleading' by ARBSource: www.unsplash.com | |
SOUTH AFRICA Appeal dismissed: Woolworths' rBST-Free milk advertising deemed compliantSource: www.unsplash.com | |
SOUTH AFRICA #BehindtheCampaign: Blue Ribbon's The Mmmm Yum Taste that makes mom greatImage supplied. Blue Ribbon Bread’s latest TTL campaign from Retroviral plays on the insight that moms always get us and know everything | |
SOUTH AFRICA We buy Cars ad not derogatory to Afrikaans community, ARB rulesThe ad has been ruled as not discriminatory. Source: YouTube. | |
SOUTH AFRICA ARB rules that Always XXL ad can educate boys and girlsThe complainant said the ad was inappropriate. Source: YouTube. | |
SOUTH AFRICA The building blocks of great brandsSource: © 123rf 123rf Mongezi Mtati, brand strategist, Rogerwilco examines how top marketing executives define and strengthen their brands | |
SOUTH AFRICA Fair Cape Dairies advertising complaint dismissed by ARBThe case was dismissed by the ARB. | |
SOUTH AFRICA Second Discovery advert ruled misleading by ARBSource: © Bizcommunity Bizcommunity The Advertising Regulatory Board (ARB) has ruled that Discovery has to remove or amend an advertisement for the second time in the space of less than a month | |
SOUTH AFRICA SAB's Corona Cero the first alcohol-free beer for the OlympicsThe beer was launched in the outdoors. Source: Supplied. | |
SOUTH AFRICA Advertising Appeals Committee clears Netflorist's Valentines Day ad of sexism[Karabo Ledwaba] The Advertising Regulatory Board's (ARB) Advertising Appeals Committee (AAC) has upheld the original decision dismissing a complaint against a controversial Netflorist advertisement... | |
SOUTH AFRICA From Provocative to Evocative: Why an emotional response to advertising is essential for brandsSource: © Bizcommunity (L to r): Ogilvy UK vice-chairman Rory Sutherland and creative activist and Number 10 founder Ahmed Tilly talk to Mongezi Mtati, brand strategist at Rogerwilco, on why an emotional response to advertising is essential for brands | |
SOUTH AFRICA Africa's creative future: Leading the world through innovation and collaboration - Dentsu[Dawn Rowlands] In today's market, fostering a connected creative society and business environment in Africa is crucial. Creativity transcends industries - from media and data to advertising... | |
SOUTH AFRICA Cultivating creativity through strong client-agency trustSource: © 123rf 123rf Ann Nurock, partner: Relationship audits and management, Radar, examines what a strong client-agency relationship entails | |
SOUTH AFRICA ARB orders Nutriwomen to change Dermacare packagingThe ARB agrees with the complainant that the Dermacare range is similar to Cerave's branding. | |
SOUTH AFRICA ARB rules in favour of Woolworths in rBST-free milk ad disputeSource: www.unsplash.com |