Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Jamming with Bakers
Bakers Jolly Jammers have recently undergone a pack upgrade with the original 150g pack becoming a bumper 200g pack - at the same recommended retail price. The new kids-focused packaging, which now offers 33% extra, is fun and bright to ensure maximum on-shelf impact and is part of Bakers ongoing vision to revitalise and extend the Baker's promise of 'Real Taste, Real Magic'.
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