Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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The Jiguja Mini Cooper... making friends turn green...
Jiguja, a chilled cinnamon, raisin and apple tasting herbal tea, known for its babelaas-curing nature, is going big with a massive, viral-driven promotion in which a brand new Mini Cooper is given away! Competition details are to be found on any one of the four licence disk-sized stickers. A trade-specific competition is also being run" SMS the word 'JIGUJA', followed by the word 'Trade' with a barcode off a tin of the green stuff, to the number (36810) to stand a chance of winning a 'couple o'cases of Jiguja for the next office party. The promotion officially ends 31 July.
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