Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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A healthy approach to life
Clover Beverages identified a gap in the market for a healthy, yet affordable offering in the juice category. The result is Clover Life - a fruit nectar for the whole family, with the added benefit of VitaCal. VitaCal is a unique combination of a wide range of vitamins and Calcium, to ensure optimal health. Clover Life is available in three refreshing flavours: Orange, Guava & Banana and Peach & Pawpaw. Consumers can choose between convenient 350ml impulse packs, or the 1.5 litre take home packs. Maximum visibility of the beverage has been ensured through the use of colour coding and strong branding.
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