Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Consumers squeeze out new Sunlight bottle
Unilever is withdrawing its new Sunlight dishwashing liquid bottle, which it launched earlier this year as a new product innovation, embracing a new squeeze top, drip free packaging. The original packaging will be brought back after massive resistance by consumers to the new packaging - which alternatively leaked, or was used incorrectly, thereby nullifying the product innovation.
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