Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
Subscribe & Follow
Advertise your job vacancies
Visa launches new brand strategy
The new 'Visa Takes You Places' positioning strategy will begin in South Africa, and roll out across Central & Eastern Europe, Middle East & Africa over the next year. The strategy is to dispel the notion that Visa is only for the affluent, but is about every-day transactions in supermarkets, clothes shops and other ordinary places, as well as extraordinary places.
![](/res/img/s.gif)