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In brief Branding Africa

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    Taking celebs to the fairway and the fairway to the streets

    Taking celebs to the fairway and the fairway to the streets

    The final round of the Miller Dollar Golf Series recently drew to a close in the streets of Newtown, Johannesburg. The event also hosted the first public screening of Hip Hop Pantsula's new music video for Thlabane/Maftown, which makes use of the urban golf as a theme. Urban golf is about urban consumers reclaiming the streets and is designed to be played in confined spaces, using American Scramble rules and a specialised softer Qolf ball to avoid serious damage to property. The music video involved a collaboration of talent to communicate the Miller Dollar Golf Series campaign concept.

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