Absa plays the game

The Absa ATM game show is back with a bang and expected to yield impressive results as it airs every weeknight at 18:55 on etv, until 24 December. Every Absa ATM game show contestant will stand to win a R250 000 dream prize. Devised by Mortimer Harvey, and broadcast live on national television, the Absa ATM game show was the first of its kind in the history of South African banking. The show not only received a record number of three million entries for Absa, but also contributed to a substantial increase in revenue and ATM transactions over the same period the previous year. The promotion is supported by a national campaign that includes TV, radio, print, outdoor, in branch material and entry forms on over 30 million Absa ATM transaction slips.