Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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A race to sponsor soccer stars
Horseracing company Phumelela has joined forces with leading PSL outfit, Supersport United, in a three-year community soccer project. The project, which aims to unearth budding soccer talent at primary school level, launches in Alexandra township, northeast of Johannesburg, on Saturday. Phumelela's decision to initiate a primary school project followed from the company's decision to re-direct its focus from the senior Supersport United team and instead to develop future football stars through the PSL club's soccer academy.
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