Heating things up in May
On 5 and 6 May 2006, seventeen will be promoting its annual Hotties Supplement, sponsored by Tommy Hilfiger's True Star, by having its own hotties 'on display' handing out lucky draw numbers in the centre courts of The Zone @ Rosebank, Gateway, Menlyn Mall, Cavendish Square and Canal Walk. To reinforce the campaign in-store, the May issue will be showcased via branded lightboxes in 15 top CNA outlets. This kind of interactivity is also carried through in the May issue, where readers will be able to vote for their favourite hottie with Cell C Juice.