Power4 Advertising & PR, a conventional ad above-the-line agnecy and H2so4, a below-the-line Interactive agency, have merged to create a seriously skilled through-the-line ad agency called The Nerve Centre. Viv Quann, ex MD Power4 to now CEO of The Nerve Centre says: "the merge has allowed us all to seriously concentrate on what we do best. Mine is Strategy - within the agency and for our 40 odd clients. The Nerve Centre has some serious skills within ranging from in-house TV production and animation to direct mail, web development and design to public relations."
