As filming in Cape Town for M-Net's new reality show, Fear Factor SA, has been wrapped up, Oracle Innovision has confirmed the sponsors and advertisers. The headline sponsor Raid, is appropriately positioned as the antithesis to the bug-eating contests that are pivotal to every Fear Factor episode.
Dockers (R) Khakis are dressing presenter Colin Moss for the series. They feel that their positioning of Dockers (R), Always At Ease is perfect for the show, as their advertising has traditionally centred around depictions of ordinary people "At Ease" in extraordinary situations to convey how the comfort and good looks of Dockers (R) Khakis will deep you confident and relaxed in any situation.
Beverage supplier, Dr Pepper, is launching on Fear Factor as an alternative drink on an alternative show. They are utilising product placement, whilst other sponsors like Tabasco are coming on board during the series on an ad-hoc basis.
