Makeover for CTM Big Big Sale

Ireland/Davenport's Big Big Sale "Neighbour's Bathroom" TV commercial is the agency's second undertaking for retail brand CTM since being awarded the business in July 2006. Comments Ireland/Davenport strategic director Priniven Pillay, "Bob and Nige have done an excellent job for the brand... However, the progression of the CTM product offering into the likes of sanitary-ware, basins, cabinets and taps meant we needed more flexibility than Bob and Nige offered."