Marketingweb reports that Chris Moerdyk has been invited to Cape Town next week to make a submission to the Parliamentary Portfolio Committee on Communication's hearings into racism in advertising and the media.
Committee chairperson, Nat Kekana, said in July that the advertising industry was unregulated, yet commanded huge budgets. These determined "what and who create, develop, package, and distribute content on television, radio and print".
"Although we do not want to speculate, we cannot deny that there is a problem. The advertising industry is conservative and lily white, unlike the majority of the people in this country,"
These hearings will occur on Nov 6 & 7 and Bizcommunity will carry extensive coverage.
