Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Discovery Channel launches Everyday Heroes
Discovery Networks EMEA, in September 2009, will launch the first season of Everyday Heroes on the Discovery Channel. To promote the Everyday Heroes season, Discovery has created an on-air campaign which focuses on five Everyday Heroes - a logger, construction worker, oil rig worker, verminator and trawlerman - and the experiences that accompany their unorthodox occupations, compared to average day jobs.
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