Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Business growth through 'lemon feedback'
"By addressing the group [of ambivalent and at-risk customers] that provides 'lemon feedback', your company can transform negative word of mouth trends to sustainable competitive advantages that benefit your entire customer base," writes MarketingProfs.com. The key here is making customer loyalty profitable. For more, click here.
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