Deidre Lodwig, MTN United MD – One day we can stop fighting for our space
Danette Breitenbach
Primedia Outdoor has added high quality sound bytes on advertisements screened on its Johannesburg International Airport plasma screens, at no additional cost, since the end of May 2006. "The sound is subtle and unobtrusive, but the message is extremely clear owing to hi-fidelity," comments Dashni Naidu, marketing manager Primedia Outdoor.