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Danette Breitenbach
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Pumping up PlayStation
![Pumping up PlayStation](https://biz-file.com/c/0605/399.jpg)
In order to promote the launch of PlayStation's latest game 'SOCOM3 U.S. Navy Seals' to the retail trade, PUMP Brand Ideas put together a trade motivator with personalised embroidered Navy Seal caps packaged in boxes with the caption: "In battle your most important weapon is your head".
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